Let's get everything set up for you.
This form collects everything we need to get your digital marketing campaigns live. It typically takes 20–30 minutes to complete. Don't worry if you don't have everything to hand — you can come back to this, or email anything you're unsure about directly to joe@hyper-scale.co.uk. Take your time and be as detailed as possible — the more we know, the better your results.
We need your legal and trading details to set up accounts, build your profiles, and ensure all work is attributed correctly.
May differ from trading name.
If VAT registered.
This helps us build your campaigns, write your ad copy, and create landing pages that speak directly to your ideal clients.
Type one service per line. Most clients have 1–3 high-ticket service lines. e.g. "House extensions", "Loft conversions", "New build homes" / "New kitchen installation", "Bathroom fitting" / "Block paving driveways", "Patios" / "Garden room installation", "Landscaping".
A description box will appear below for each service you list above. Describe each service as you would to a potential customer — what's included, typical price/duration, and who it's for.
List the towns, cities, counties, or postcodes you actively work in. Be as specific as possible — this directly affects where your ads show.
The single most important area you operate in, e.g. "central Manchester", "north London", "Glasgow", "Cardiff".
This section feeds directly into your ad copy, landing page headlines, and GBP content. Be honest and specific — vague answers produce vague ads.
Minimum 3. Examples: "20+ years' experience", "Fully insured & accredited", "Fixed-price quotes", "Local family business", "Free design consultation", "10-year workmanship guarantee".
List anything that signals quality or competence to your customers. e.g. "NHBC", "LABC Warranty", "FMB", "Checkatrade", "TrustMark", "Which? Trusted Trader", "ISO 9001", "Gas Safe", "NICEIC", "CSCS", "CITB", "City & Guilds Level 3". One per line.
e.g. workmanship guarantee, fixed-price contracts.
List any awards won, press mentions, or published case studies. Include URLs where available.
Photos and reviews are the backbone of your GBP, ads, and landing pages. The more you can share, the stronger your campaigns will be from day one.
Paste up to 3 of your best testimonials below.
Your GBP is one of the most powerful free marketing tools available. We need access to manage and optimise it on your behalf.
Find it by searching your business name on Google Maps, then copy the URL from the browser.
This will be publicly visible. If you work from home and prefer not to show an address, let us know.
e.g. "House builder", "Kitchen fitter", "Bathroom installer", "Landscaper", "Roofer", "Loft conversion specialist", "Driveway installer", "Garden room company". We'll help finalise this — just give us your best description.
Write a description of your business as you'd want customers to see it. If you'd prefer us to write this, leave it blank and we'll draft it for you.
List each service on a new line. We'll set these up individually on your profile.
As agreed in your Services Agreement, you control your own Google Ads account and pay Google directly. We manage your campaigns through manager access. This section sets that up correctly.
Find this in the top-right of your Google Ads dashboard. It's formatted as XXX-XXX-XXXX.
This is the amount you will pay Google directly each month. We recommend a minimum of £1,000/month to achieve your enquiry targets.
Pulled from the services you selected earlier.
e.g. "No jobs under £500", "No domestic work", "No work outside a 30-mile radius of our base".
We build a dedicated conversion page for each of your main services. These are the pages your ads send traffic to — they need to be highly persuasive and specific. The detail you give us here directly determines the quality of these pages.
We need your brand assets to ensure everything we create looks consistent with your existing identity.
We optimise your content to appear in Google's AI Overviews, ChatGPT, Gemini, and Perplexity — as well as traditional Google search results. This section helps us understand what you want to rank for.
Minimum 5. Think like your customer. e.g. "house extension Manchester", "new kitchen installation Birmingham", "loft conversion Glasgow", "block paving driveway Leeds", "new build homes Surrey".
These become FAQ content and AI answer targets. e.g. "How long will the project take?", "Do you offer fixed-price quotes?", "Are you fully insured?", "Can I see examples of recent work?", "What areas do you cover?"
Your specialist subject. e.g. "passive house construction", "sustainable extensions", "high-end kitchen design", "period property restoration", "permitted development rules".
Understanding who you compete against helps us position you more effectively and gives us benchmark data for our quarterly reports.
Minimum 1 required.
The 90-day guarantee depends on you following up every enquiry within 24 hours. This section ensures we set up notifications correctly and understand your sales process.
e.g. "Call within the hour → book site visit → send quote within 48 hours → follow up by phone 3 days later".
Be honest — this helps us qualify leads better for you.
The weekly guidance and check-ins are a core part of your package and a condition of the 90-day guarantee. We need to agree how and when we communicate.
e.g. holidays, site shutdowns.
e.g. "We stop taking new work in December".
Name + email per person.
We need to audit your existing digital presence before we start. This avoids duplicating accounts, overwriting good content, or missing existing assets.
e.g. trade directories (Checkatrade, Rated People, MyBuilder, TrustATrader, FMB Find A Builder), construction lead platforms (Barbour ABI, Glenigan), service marketplaces (Bark), or anything industry-specific to you.
List each one and include the URL if you have it handy.
Understanding what hasn't worked or what prompted this decision helps us avoid repeating past mistakes.
Just a few final confirmations before we submit.
Any sensitivities, challenges, previous bad experiences with agencies, local politics, anything that would help us serve you better.
Type your full name as a digital signature confirming the above.
Please review everything below before submitting. Use the "Edit" buttons to go back and change anything.
Thank you for completing your onboarding form. We've sent a copy of your information to Joe at Hyper Scale, who will be in touch within 1 working day to confirm receipt and agree your start date.
In the meantime, please remember to:
Any questions? Email joe@hyper-scale.co.uk or call directly.
